Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s nothing inherently wrong with free downloadable e-books. They have their place in the business world, and when executed well, they can be useful tools for specific objectives. Continue reading in Businessing Magazine …
