Do a little research about Walmart’s history and you learn that, although the first store opened almost 50 years ago (in 1962), it has had the same relative mission ever since. This mission revolves around “making a difference in the lives of our customers.” Walmart further … [Read more...] about Reading Between the Lines of Walmart’s Mission Statement
In almost any city or suburb of a reasonable size, you’ll find women’s clothing boutiques. They seem to be a staple, especially in walkable downtown areas. Every boutique has its own sense of style, its own target demographic, and its own way of doing things, so here are two … [Read more...] about Women’s Clothing Boutiques with Their Own Sense of Style
In a bygone era, press releases were the way to market your business to a large-scale audience. You would write one up, fax it out to the wire services, and hope it would get picked up by a newspaper or other publication. However, with SEO strategies, social media marketing, and … [Read more...] about Are Press Releases Worth the Effort for Small Businesses?
In this series of interviews, called Industry Insiders, we talk with business owners from various industries to get some insight into their respective fields. Phil Borkowski is a partner at Fluid Sound, a commercial AV company in San Diego, California. Why is it important for … [Read more...] about Industry Insiders: Interview with Phil Borkowski of Fluid Sound in San Diego, California
Between an increase in remote workers and sometimes facing situations where travel is limited—such as during the coronavirus—conference calls can help companies continue to operate more seamlessly. That said, if you’re not used to meeting over the phone or by video, you may … [Read more...] about How to Put Your Best Foot Forward on a Conference Call