As you were growing up, you probably had more than one well-meaning adult tell you not to “judge a book by its cover.” It’s a lovely sentiment that is meant to apply to new people and new situations; in other words, things are not always how they appear to be on the surface. Sometimes you need more experience with a person or place in order to truly understand it.
Ironically, no one ever applies that saying to actual books. Why not? Because people do judge books by their covers, and rightfully so. Continue reading on Businessing Magazine …
