Facebook is the world’s leading social networking service. Otherwise known as Facebook Inc., this platform remains one of the world’s most valuable technologies.
Facebook’s increasing popularity and vast expansion are the direct results of its versatility. Its ability to adapt to contemporary and state-of-the-art technologies and applications is what makes them lead the market. Some of its most popular products include Instagram, Whatsapp, and Onavo (a futuristic analytics software).
As a result, more than 2.7 billion people use Facebook to share their day-to-day stories, photos, and videos. It is a great social platform to connect with your family and friends across the globe. Here we discuss the mission statement of this expansive online social network:
Facebook’s Historical Background
The popular social media platform Facebook that we know and love boasts a somewhat complicated backstory.
The platform kick-started in 2003 at Harvard University, with the initial name of Facemash. Here students could judge the attractiveness of different students. However, the lead developer, Mark Zuckerberg, violated university policy. Therefore, Harvard University shut the app down in a couple of days.
Months later, Mark introduced a brand new social network called Facebook in February 2004. He started his new venture alongside a couple of his friends Eduardo, Dustin Moskovitz, and Chris Hughes. People worldwide can access this platform free of charge and tailor their profiles to reflect the best.
What is Facebook’s Mission Statement?
Facebook’s corporate mission is ‘to give people the power to build community and bring the world closer together.’
They implemented this brand new mission statement in the middle of data privacy and security issues relevant to Cambridge Analytica. Before 2017, Facebook’s corporate mission was ‘to give people the power to share and make the world more open and connected.’
An In-depth Analysis of Facebook’s Mission Statement
Facebook’s new corporate mission shows that the company focuses on making its social networking an integral part of the community. Facebook’s mission statement comprises of the following three components:
- Empowering people
- Enabling community building
- Connecting the world
Insightful research shows that Facebook’s mission, vision, and values motivate 63% of Facebook employees. The company’s mission remains one of the most critical things about their work for 6%. On the other hand, whereas 14% of employees agree that the top reason they work at Facebook is their mission statement.
The ‘empowering people’ part of Facebook’s new mission statement clearly shows that one of the top goals the company boasts is making its online social networking services easily accessible to users across the globe.
Facebook Inc. offers its vision and mission statement in a single official statement. Experts believe that the company should separate both statements. These separate statements will assist investors, management, and other employees in understanding the strategic direction and goal of the business.
Furthermore, it’s best if the company focuses on diversifying and re-tailoring its mission and vision statement. Diversifying matches Facebook Inc.’s competitive strategy and intensive growth strategies. It includes expanding the business by offering various services like Whatsapp, Instagram, and Oculus.