Apple Inc. is a multinational US-based tech company specializing in consumer electronics, online services, and computer software. The brand is the largest tech company by revenue and the world’s most valuable brand.
Apple Inc’s well-structured vision and mission statements are the core reason the company is successful and valuable worldwide. Established back in 1976, Apple is a symbol of innovation with a dash of elegance in designing tech. In fact, this is one of its many major business strengths.
The brand’s vision statement and mission statements motivate employees to support and contribute to its expansion. In this way, Apple Inc. enjoys a competitive advantage. Apple Inc.’s in-depth generic strategy and intensive growth strategies offer an incredible competitive advantage against leading competitors, including Amazon, Samsung, Google, Dell, Lenovo, IBM, PayPal, and Sony.
Like other successful brands, Apple has also re-tailored its mission and vision statements to reflect its success overtime. As of now, the corporate’s vision and mission statement represent its efforts in addressing excellent business opportunities in consumer electronics, digital distribution services, computer tech, and so on. Here’s a closer look at their current mission statement and its analysis:
Apple’s Mission Statement
Apple’s mission is tooffers a remarkable user experience through innovative designs, tech-savvy hardware, pioneering software, and excellent customer care.
Tim Cook, i.e., Apple’s current CEO, stated this to be its mission statement and added it in 2018’s annual report. In its mission statement, Apple Inc. highlights that it exists only to ensure its clients enjoy a fantastic experience.
In addition, the statement explains how the company intends to stick to its mission statements. The brand mentions the scope of operations and expansion goals to satisfy the consumer needs in its mission statement.
Although Apple Inc. focuses on the dynamic technology that comes with time, Apple ensures that it impacts positive change through its innovative products.
An In-Depth Analysis of Apple’s Mission Statement
Apple Inc. is committed to ensuring the best user experience to its consumers via innovative software, hardware, and services. In addition, Apple points this out in its intensive report for 2018. Let’s take a closer look at the many elements of Apple’s mission statement:
- Best user experience
- Innovative hardware
- Innovative software and services
Thus, Apple Inc. focuses on user experience, which gives an incredible power to design and designers. As a result, Apple products look sophisticated and beautiful. In fact, every detail about Apple products is designed with maximum and intricate attention.
In the same fashion, Apple has leveraged integrated software within its hardware to craft products that are valuable and useful for users.
The Bottom Line
Apple focuses on ensuring its customers enjoy the ‘best user experience.’ It, in turn, shows that Apple’s priority is ensuring its consumer base has fun when using its products.
For this reason, Apple not only focuses on making their products a source of entertainment, but it ensures they are user-friendly as well. The security features of each product further enhance the userexperience. Thus, it is no surprise that Apple products are masterfully designed.