When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards … [Read more...] about Your Book, Perhaps the Ultimate Leave-behind Marketing Piece
Business
Three Reasons Not to Self-Publish Your Business Book
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would … [Read more...] about Three Reasons Not to Self-Publish Your Business Book
Why So Many Entrepreneurs Are Publishing Books
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Entrepreneurs are publishing books at a very quick pace, and it’s becoming almost a job requirement. Just like having a website … [Read more...] about Why So Many Entrepreneurs Are Publishing Books
What to Look for in a Small Business Nonfiction Publisher
Usually when people contact me for the first time, they are excited about the prospect of having a book, but they are also nervous. One of the most common comments I hear is, “I don’t even know what to ask yet.” That’s normal. Publishing a book is not an everyday experience for … [Read more...] about What to Look for in a Small Business Nonfiction Publisher
