Even in today's busy world, we still have time - lots of time in fact - to use our favorite mobile apps. In fact, users spend nearly 90% of their time on mobile in apps*. This should come as no surprise and inspire marketers to create actionable plans to utilize this increase in … [Read more...] about How to Connect with Customers through Personalization Messages
Business
Why Businesses Should Regularly Test Website Accessibility
Most of us are comfortable with the fact that both communication and commerce are now prominently done online. It's convenient and efficient. Plus, it is not limited by physical barriers such as location and currency. This transition has given us the freedom to purchase what we … [Read more...] about Why Businesses Should Regularly Test Website Accessibility
Is the Amazon Mission Statement a Good Model for Small Business Owners? Yes and No
Company leaders are encouraged to come up with a mission statement when starting or growing their small businesses. This statement shares the company’s ultimate goal, which helps direct employees (at all levels) to take the actions needed to propel it toward that desired … [Read more...] about Is the Amazon Mission Statement a Good Model for Small Business Owners? Yes and No
Mission Statement Examples to Inspire Your Small Business
Crafting a mission statement is no easy task. Some small business owners and operators spend months going back and forth in the effort to come up with a sentence or phrase that clearly and powerfully states its most important goal. If you’re struggling with this issue … [Read more...] about Mission Statement Examples to Inspire Your Small Business
7 Tips for Creating a Powerful Small Business Mission Statement
A well-crafted mission statement provides a small business direction. It tells current employees where to place their focus while, at the same time, enticing other top talent to want to come on board. Although this may seem like it should be a simple task—coming up with a … [Read more...] about 7 Tips for Creating a Powerful Small Business Mission Statement
