In a bygone era, press releases were the way to market your business to a large-scale audience. You would write one up, fax it out to the wire services, and hope it would get picked up by a newspaper or other publication. However, with SEO strategies, social media marketing, and … [Read more...] about Are Press Releases Worth the Effort for Small Businesses?
It’s often said that, as a business, if you can’t be found online, you can’t be found at all. However, there is a right way and a wrong way to engage in digital marketing. In this piece, Michele Levandusky, owner of My Cup of Media, explains the difference, as well as why she … [Read more...] about What Does It Take to Be Successful with Digital Marketing? Michele Levandusky, Co-Founder of My Cup of Media Explains
You can have the best company, product line, or service offerings in the world, but if no one knows you exist, it really doesn’t matter because you’re dead in your tracks. That’s why some of the most successful companies rely on a variety of marketing methods to “get the word … [Read more...] about Media Alert vs Press Release: Which is Best to Use?