Even in today’s busy world, we still have time – lots of time in fact – to use our favorite mobile apps. In fact, users spend nearly 90% of their time on mobile in apps*. This should come as no surprise and inspire marketers to create actionable plans to utilize this increase in attention. One way to do this effectively is through personalization messages.
Whether it be a personalized onboarding journey, gamified messages for loyal users, one-touch surveys for user feedback, you can use these tactics to get users to spend more time in your app. After all, you designed the app with these users in mind.
Users have come to expect personalization This is why brands must utilize every opportunity to personalize all forms of communication and content, from emails to text messages to in-app messages. To stand out from the crowd, brands must embrace creativity and innovation.
Considering 72% of consumers only engage with marketing messages customized to their interests* creativity should help your current ideas and fuel future ones.
However, personalization doesn’t require every piece of information to be optimized. There are many layers of personalization. If email marketing is a key component of your digital marketing strategy, you can make an impact with a new image, copy, and calls-to-actions.
On the other hand, if you are hoping to convert more customers with in-app messaging, you can take a slightly different approach. Remember that your app is one of many that a user has on their phone. So how can you get a user to feel like their in-app experience is unique to them?
Unlike push notifications that appear on a phone’s home screen, in-app messages appear while a user is active in the app. In-app messages can be used for a wide range of purposes such as important delivery updates, training tutorials, personalized rewards, and location-based offers.
It’s beneficial to incorporate a wide range of personalization tactics so you can highlight missed opportunities, send behavior-triggered emails, and re-engage with casual customers.
Regardless of the size of your brand, personalization can be scaled up or down. Start with adding a customer name to an email subject line and work toward location-based marketing to make your product offerings even more relevant and dynamic.
In this infographic, we offer personalization tips to help brands connect with new and existing users, boost their in-app experiences and retain customers long after that first download.
