•   Compendent
  • Business
  • Home & Garden
  • Wellness
  • Nonprofit
  • Life
  • Blogs We ♥
  • Contact
  • Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
Hide Search

How To Choose The Right Content For The Right Audience

by Compendent ·  2 min read  ·  May 6, 2021

How To Choose The Right Content For The Right Audience

Content marketing is one of the best ways to grow your small business organically. But if you work in digital marketing, you must know that coming up with new content for your blog is not easy.

And that’s not all: the content you post must be aligned with your goals and it has to reach the right audience at the right time. But how do you find out when and to whom a certain content format should be delivered? 

You need to look at your marketing funnel.

The marketing funnel is a model that shows the journey your audience takes from the moment they come into contact with your business (for example, on your website) to the moment they purchase a product or service from you. 

This is important because, for example, if you’re trying just starting, one of your goals should be to improve brand awareness and reputation. And you can’t do that by immediately promoting tutorials about your offerings or a pricing page. It simply won’t work. 

Each type of content you work on should have a specific goal. Will it help you show that you’re an authority in your industry, or will it help users decide between you and your competitors? 

The marketing funnel is made of four major components or stages: awareness (when users first find out about your brand), consideration (when they start comparing and looking into multiple options), conversions (when they finally buy from you, and loyalty and advocacy (when they will keep buying from you and spread the word with friends and family). All of these stages are important but each requires a different approach in terms of content marketing.

If you’re ever unsure about which content format to use to reach the right audience at the right time, use the content types wheel below:

content types wheel

Filed Under: Business Tagged With: marketing

Primary Sidebar

RECENT POSTS

How to Live with More Intention in a Distracted World

April 18, 2025

Journaling as a Tool for PTSD Recovery

March 24, 2025

Sports and Mental Health in Adolescents

February 17, 2025

5 Tips on Designing the Interior of Your New Office Space

October 9, 2024

Why You Should Also Think About Your Garage During Renovations

September 17, 2024

Recent Posts

Maximize Sales with Strategic Seasonal Merchandising

How to Build a Strong Employer Brand to Attract Quality Candidates

The Influence of Genetics on Mental Health Disorders

Carré d’Or Charm: A Guide to Monaco’s Most Exclusive Real Estate

Aftercare Planning and Support Post-IOP Treatment

Related Articles


Google’s Page Experience & Core Web Vitals Updates: SEO in 2021 and Beyond

Google’s Page Experience & Core Web Vitals Updates: SEO in 2021 and Beyon...

Powerful Marketing Hacks to Grow Your Business on LinkedIn

Powerful Marketing Hacks to Grow Your Business on LinkedIn

How to Connect with Customers through Personalization Messages

How to Connect with Customers through Personalization Messages

Using Psychology to Sell

Using Psychology to Sell

Accelerate Your Business Growth with a Good PR Story

Accelerate Your Business Growth with a Good PR Story

Are Press Releases Worth the Effort for Small Businesses?

Are Press Releases Worth the Effort for Small Businesses?

What Does It Take to Be Successful with Digital Marketing? Michele Levandusky, Co-Founder of My Cup of Media Explains

What Does It Take to Be Successful with Digital Marketing? Michele Levandusky, C...

Media Alert vs Press Release: Which is Best to Use?

Media Alert vs Press Release: Which is Best to Use?

A Phenomenal Marketing Idea for Photographers: Publish a Book!

A Phenomenal Marketing Idea for Photographers: Publish a Book!

Founding Sponsors
AV Programming Associates Christina DeBusk Greenlock Capital Long Beach Architect Purrfect Serving Canned Cat Food Cutters Smith Farms Custom Furniture VitalChurch Ministry
Scroll

© 2025 Compendent.com. All Rights Reserved.
Web Design by Modmacro℠

Sitemap  |  Advertising