Amazon is a leading American multinational online shopping store. Jeff Ross, its founder, launched the company in 1994 and set up its headquarters in Seattle. What started as an online bookstore selling various college textbooks became a company offering customers access to a variety of products. Today it offers electronics, furniture, and home décor, jewelry, home essentials, beauty products, and so much more!
Amazon boasts more than 600 retail locations, out of which 505 are Whole Foods stores. On the flip side, the other 98 stores are convenience stores, pop-ups, grocery, bookstores, hair salons, and general merchandise stores.
The core reason behind Amazon’s success is its ability to stick to its mission and vision statements. The business’s mission statement centers around its primary focus, aka Amazon’s customers. Let’s take a closer look at Amazon’s mission statement:
Amazon’s Mission Statement at a Glance
Amazon’s mission statement entails consumer service through the online and offline stores that offer great prices, selection, and ease of shopping.
In contrast, its vision statement focuses on a customer-centric approach by providing an extensive range of products that can endeavor online purchases due to pocket-friendly prices.
Thus, since its establishment, Amazon’s mission has been customer-centric, where consumers can easily find desired products at affordable prices.
An Analysis of Amazon’s Mission Statement
In Amazon’s annual report for 2019, the company highlights its mission statement implicating that the brand is designed to serve consumers worldwide through its online and offline stores while focusing on price, selection, and convenience for exuberant customer experience. Thus, Amazon focuses on three factors;
- Selection
- Price
- Convenience
Amazon’s priority is to become a brand that cares about the spending and savings of its customers. The business does this by offering customers access to low and pocket-friendly prices without compromising the quality of a product.
In fact, its unique characteristic is fast delivery and quick turnaround time with worldwide shipment services. In addition, there are little to no variations to overseas orders, making Amazon an attractive option. What’s more? Amazon boasts an incredible online marketing model that ensures all costs of operations are minimal.
Apart from affordability, Amazon focuses on offering a wide variety of products. Moreover, to satisfy the ‘selection’ factor of its mission statement, the brand strives to diversify its range of products/services. Essentially, Amazon’s selection is simply limitless, where consumers can find virtually anything without any challenges.
Last but not least, Amazon prioritizes enhancing its online shopping experience. The company understands that it’s the most convenient way for clients to access their day-to-day needs within the comfort of their homes. Thus, Amazon works with trustworthy stakeholders to ensure fast and reliable shipping.
To Sum it Up
According to the Harris Poll Reputation Quotient Rankings (2018), Amazon was the firstto incorporate reputation for three years in a row.
The success of Amazon as the internet’s top retailing business is due to its unwavering commitment to its mission statement. In addition, Amazon’s strategical way of executing its dedication to becoming the world’s most customer-centric company is what takes it to new heights.
