In a bygone era, press releases were the way to market your business to a large-scale audience. You would write one up, fax it out to the wire services, and hope it would get picked up by a newspaper or other publication. However, with SEO strategies, social media marketing, and … [Read more...] about Are Press Releases Worth the Effort for Small Businesses?
Media Alert vs Press Release: Which is Best to Use?
You can have the best company, product line, or service offerings in the world, but if no one knows you exist, it really doesn’t matter because you’re dead in your tracks. That’s why some of the most successful companies rely on a variety of marketing methods to “get the word … [Read more...] about Media Alert vs Press Release: Which is Best to Use?