It is often said that any press is good press. But in this day and age of social media reviews and people capturing all types of events with their ready-to-record cellphones, it can be argued that a positive news story about your company can help you grow your business faster … [Read more...] about Accelerate Your Business Growth with a Good PR Story
marketing
Are Press Releases Worth the Effort for Small Businesses?
In a bygone era, press releases were the way to market your business to a large-scale audience. You would write one up, fax it out to the wire services, and hope it would get picked up by a newspaper or other publication. However, with SEO strategies, social media marketing, and … [Read more...] about Are Press Releases Worth the Effort for Small Businesses?
What Does It Take to Be Successful with Digital Marketing? Michele Levandusky, Co-Founder of My Cup of Media Explains
It’s often said that, as a business, if you can’t be found online, you can’t be found at all. However, there is a right way and a wrong way to engage in digital marketing. In this piece, Michele Levandusky, owner of My Cup of Media, explains the difference, as well as why she … [Read more...] about What Does It Take to Be Successful with Digital Marketing? Michele Levandusky, Co-Founder of My Cup of Media Explains
Media Alert vs Press Release: Which is Best to Use?
You can have the best company, product line, or service offerings in the world, but if no one knows you exist, it really doesn’t matter because you’re dead in your tracks. That’s why some of the most successful companies rely on a variety of marketing methods to “get the word … [Read more...] about Media Alert vs Press Release: Which is Best to Use?
A Phenomenal Marketing Idea for Photographers: Publish a Book!
Professional photographers know, maybe more than most, how difficult it can be to stand out in the sea of competition. You need to not only find a way to stand out in your own industry; you need a way to stand out among every smartphone owner, who now, with the help of relatively … [Read more...] about A Phenomenal Marketing Idea for Photographers: Publish a Book!
