We talk a lot about how a book is the perfect marketing tool to position you as an expert and help you stand out in your industry. A book can give a potential client more insight into your company’s story, and it can provide that person a chance to get to know you, both as a … [Read more...] about The Power of the Book. How One San Diego Business Owner Benefited from Having a Published Book.
Your Book, Perhaps the Ultimate Leave-behind Marketing Piece
When you’re out at networking events, or when you meet a prospective client for the first time, you probably make sure to leave something behind so that the person you’re talking to remembers you and knows how to contact you. Many of you probably keep a stack of business cards … [Read more...] about Your Book, Perhaps the Ultimate Leave-behind Marketing Piece
A Boutique Hybrid Publishing Experience for San Diego Businesses
The publishing industry is large and diverse, and seems to be changing with each passing day. On one hand, you hear about the “Big Five,” which are the five major trade publishers in the United States: Hachette, Harper Collins, Penguin Random House, Macmillan, and Simon & … [Read more...] about A Boutique Hybrid Publishing Experience for San Diego Businesses
Three Reasons Not to Self-Publish Your Business Book
As a business owner, a book is a powerful tool that can position you as an expert in your industry and set you apart from your competition. What stops a lot of people from doing it is the fear of the process. Prior to the digital age and the rise of Amazon, aspiring authors would … [Read more...] about Three Reasons Not to Self-Publish Your Business Book
Why So Many Entrepreneurs Are Publishing Books
It seems like everyone is doing it. If you look at the most popular non-fiction books of the last few years, many of them were written by entrepreneurs. Entrepreneurs are publishing books at a very quick pace, and it’s becoming almost a job requirement. Just like having a website … [Read more...] about Why So Many Entrepreneurs Are Publishing Books
