Writing a mission statement for your company can seem so daunting. How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it justright, and this becomes a point of paralysis for many … [Read more...] about Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
When Short-Form E-Books Are the Best Choice
I wrote an article in April about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, and Barnes & Noble. But shorter e-books also have their … [Read more...] about When Short-Form E-Books Are the Best Choice
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s … [Read more...] about Beyond the Free Downloadable E-book
Jessica Dawson’s Article About Books for Entrepreneurs Makes Businessing Magazine’s Top 10 List
As a regular contributor to Businessing Magazine, I’ve enjoyed writing about publishing for small business owners and sharing how a book can be an incredible marketing tool. To illustrate the impact books can have, I’ve started a series of articles for Businessing Magazine … [Read more...] about Jessica Dawson’s Article About Books for Entrepreneurs Makes Businessing Magazine’s Top 10 List
Maven Releases Startup Book, Written with the New Entrepreneur in Mind
We are pleased to announce the release of our latest book, a collaboration between small business owner Matthew Smith of Modmacro, Inc. and Jessica Dawson of Maven Publishing. The book is titled Startup, and is written with the new entrepreneur in mind. It … [Read more...] about Maven Releases Startup Book, Written with the New Entrepreneur in Mind
