“Business is all about who you know.” If you’re like most of the San Diego business owners I know, you’ve probably heard that phrase once or twice. People will tell you how important it is to “get out there and network.” They’re not entirely wrong: networking can be a powerful … [Read more...] about From Networking to Relationship Building: How Books Are Helping San Diego Business Owners
Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
Writing a mission statement for your company can seem so daunting. How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it justright, and this becomes a point of paralysis for many … [Read more...] about Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
When Short-Form E-Books Are the Best Choice
I wrote an article in April about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, and Barnes & Noble. But shorter e-books also have their … [Read more...] about When Short-Form E-Books Are the Best Choice
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s … [Read more...] about Beyond the Free Downloadable E-book
Jessica Dawson’s Article About Books for Entrepreneurs Makes Businessing Magazine’s Top 10 List
As a regular contributor to Businessing Magazine, I’ve enjoyed writing about publishing for small business owners and sharing how a book can be an incredible marketing tool. To illustrate the impact books can have, I’ve started a series of articles for Businessing Magazine … [Read more...] about Jessica Dawson’s Article About Books for Entrepreneurs Makes Businessing Magazine’s Top 10 List
