If you take a look at your favorite companies’ websites, you’ll find that almost all of them contain active blogs. Blogs have become an indispensable tool for business owners to communicate with customers and to connect with others in their industries. Blogs also do wonders for … [Read more...] about Business Blogging Uncovered: Making the Most Out of Your Blog
Business
From Networking to Relationship Building: How Books Are Helping San Diego Business Owners
“Business is all about who you know.” If you’re like most of the San Diego business owners I know, you’ve probably heard that phrase once or twice. People will tell you how important it is to “get out there and network.” They’re not entirely wrong: networking can be a powerful … [Read more...] about From Networking to Relationship Building: How Books Are Helping San Diego Business Owners
Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
Writing a mission statement for your company can seem so daunting. How do you make sure it communicates the right message to your team and to customers? It seems like there’s a lot of pressure to get it justright, and this becomes a point of paralysis for many … [Read more...] about Your Mission Statement: Don’t Let Perfect Be the Enemy of Good
When Short-Form E-Books Are the Best Choice
I wrote an article in April about the benefits of thinking big and going beyond the free downloadable e-book. I explained the benefits of having your book available at all the major online retailers like Amazon, iBooks, and Barnes & Noble. But shorter e-books also have their … [Read more...] about When Short-Form E-Books Are the Best Choice
Beyond the Free Downloadable E-book
Free downloadable e-book PDFs: You’ve seen them everywhere, and you may even have one on your own business’s website. They’re designed to build interest, to go a little more in-depth into your company’s philosophy or process, and to bulk up your list of email contacts. There’s … [Read more...] about Beyond the Free Downloadable E-book
