In a world that is becoming more technologically advanced, technology companies are thriving. As these fields expand though, it is becoming harder and harder to stand out among the many service providers in the industry. This is why having a strong and unique company vision is imperative for your technology company’s success. Here are a few technology companies that have memorable vision statements and set a great example for serving the technology industry.
Microsoft
Anyone who is around technology or in the technology business knows that Microsoft is a huge corporation. But just because they are a large corporation, does not mean that Microsoft functions without a certain goal in mind. The vision statement of Microsoft is,
To enable people and businesses throughout the world to realize their full potential.”
This vision statement describes the purpose of the company and places a motive on all of the advancements that they make.
When creating a vision statement for your technology company, you want people to be inspired to enter into the digital domain with your assistance. Today, technology is playing an important role in innovating and changing our world, and with a good vision statement, you can make your customers aware that you are a part of that change.
Another tech giant is Google. As a multinational company, Google’s reputation is spread across the globe, and their vision statement assures us that they have no intention of stopping their extensive influence in the technological realm. Their mission is, “To organize the world’s information and make it universally accessible and useful.” While your company might not realistically take on challenges that broad, you should have a vision statement that pushes you.
If your vision is to always stay in a comfort zone of service, then you will never go above and beyond any customer’s average expectations. To stand out in a growing industry, you need to ensure that your business is evolving and conforming to the demands of the market. This will help you acquire and retain a reputation as a company that is innovative and adapting to the needs of the people that they serve.
The Takeaway
If you are a technology company that is just starting out, you should be aware of the impact that your vision statement has on your company as it will shape the route that your company takes as it grows and develops. While you may not be in a position to compete with large corporations like Microsoft and Google, you can still stand out in your industry by having a mission that makes you unique. In order to build trust with your customers, you should have a vision that promises your best effort and ensures that you will always be changing to meet their needs.
