Commercial audio video companies like Fluid Sound in San Diego have a lot of things to stay on top of. They need to keep up with the latest in audio video technology and products, and they also need to make sure they are at the cutting edge of the trends in AV at corporations.
Several years ago, it became the trend to install well-equipped “huddle rooms” in corporate offices. The popularity of these small spaces, designed for more casual meetings, came about in response to the “open office” trend in corporate spaces. Employees were finding that they needed quiet places to brainstorm, work on projects with colleagues, or communicate with employees in other offices. These spaces needed much of the same AV technology as a traditional conference room, but needed to be more comfortable and inspiring. Commercial AV companies found themselves installing these huddle rooms—sometimes more than one at a time—in corporate offices around the country.
The new trend in corporate AV in San Diego is in-house video production studios. These studios, which can range in size, allow corporations and other organizations to produce high-quality video in-house. You may be wondering what types of organizations could benefit from their own video production studio. The answer, according to Fluid Sound in San Diego, is “almost any organization.”
As most marketing professionals will tell you, video content reigns supreme, but not just any video content. It must be high-quality and look professionally produced or it will reflect poorly on the organization. In the past, companies would typically outsource video production, but with recent advances in video technology, it is easier than ever to produce your own high-quality video content.
One of Fluid Sound’s recent clients is medical innovation company Edwards Lifesciences. Edwards had Fluid Sound design a video production studio for their Southern California headquarters that could help them accomplish a variety of tasks, including:
- Producing high-quality training and procedure videos
- Live-streaming “all hands” meetings and earnings reports to investors
- Allowing C-level executives to be interviewed for news stations like CNN and MSNBC without having to leave the office
- Creating product development videos
- Recording medical operating room footage
As you can see, corporate video production studios can produce much more than just marketing videos. They can give your organization high-quality video content for communicating with employees, investors, and the media, as well as potential clients or customers.
But does installing an in-house video production studio mean a company also needs to hire an entire staff to run it? Not necessarily. Today’s video production equipment is surprisingly user-friendly, allowing almost anyone to be able to operate it with minimal training. If your organization has never considered installing its own video production studio, perhaps it should.