If you are an independent broker, Medicare leads are the lifeline of your business. If you are selling Medicare plans to people, you need to get high-quality leads that offer a high conversion.
However, if you have been in the business, you must have realized that getting high-quality leads is arguably the most challenging aspect of being a Medicare broker.
Since your target audience would be limited, you would have to tweak your marketing strategy.
As a broker, your primary focus must be to provide the best services to your clients and be available to answer queries from them at all times. As a broker most of your time will be spent dealing with senior people and informing them about the insurance plan. When you try to manage the marketing aspect of the brokerage, then it would be difficult for you to focus on your core activities.
You must hire a marketing agency to help you with Medicare lead generation in such a case.
Here are some things that the marketing company can do to generate Medicare leads.
Keyword research
Keywords are the most important component of search engine marketing, and it refers to the words or phrases that people generally use to search for a specific query in the search engine. The search engine will show them the best matching results based on the keywords they have put in on the search bar and optimize it to help with Medicare lead generation.
The experts from the agency use various software and tools to determine the frequency of commonly used keywords.
Their keyword analysis and research will determine which keywords are best for your website or landing page.
Run PPC ads
Pay-per-click ads or more commonly known as PPC ads are a great marketing tool to ensure high conversion rates through a search engine in less time.
Herein, the agency will put bids on the specific keywords, and when the user puts that keyword in their search bar, the search engine will show the ad results on top.
You will only pay for those ads wherein the visitor has clicked on your website using paid search marketing.
These ads are beneficial as your website will be ranked higher on the search engine results page. PPC ads can surely give you an edge over your competitors following traditional marketing methods.
Running PPC campaigns is a complicated process, but agencies have the right people with the right experience to handle the task.
Optimize the landing page
The landing page is the web page visitors first see when they open your website through the link. Many people confuse the landing page with a home page.
A home page is the primary page of your website from where you can navigate to other pages.
So, if the visitor is coming directly to your website through SERP, then the page they access first will be considered as the landing page.
Your landing page must be well-optimized and must have proper content to retain the visitor to your website. A search engine marketing agency will make the necessary changes to the landing pages to make them more user-friendly and appealing for visitors. A well-optimized landing page can have a positive impact on your conversion rate.
These are some services that a search engine marketing company provides that help you generate leads and improve business.
