Something that has completely transformed the business world is the internet. As such, you can’t ignore the huge role that the internet plays in running a company in nearly every industry today. One thing you certainly need is a company website. However, many company websites end up failing to accomplish what they set out to do. If you are building a company website, below are five considerations to take into account.
One big mistake many companies make is simply building a website to have one. This alone should not be your rationale. Instead, you must have a definite goal that can be later used to measure your success. If your website includes an online store, obviously your goal should be to produce a high volume of sales through that store. Other company websites, however, can have different goals. Your goal, for example, maybe to inform the public of your brand. You may also wish to use your website to direct consumers to retail stores to buy your product. In other cases, your goal may be to attract other businesses to you to forge a business-to-business relationship. Whatever the case, make sure your website is designed around that goal.
A common problem with websites is that the page itself is so busy with content that it overwhelms the visitor. Instead of performing the action you want them to, most people may just immediately leave. This can produce a high “bounce rate.” Keep it simple. Use as few images and links on the page as you can get away with. Draw people’s attention to what is important on the page.
One thing you must give a very high priority to in the design of your website is mobile optimization. According to statistics, 54.8 percent of internet traffic in 2021 originated from mobile devices. You must assume that most of your traffic will be from mobile platforms. While you will receive traffic from traditional PCs and laptops, the majority will come from smartphones. In fact, if your website is not well optimized for mobile use, you will end up being punished by Google in search results produced on mobile devices.
Another factor you have to consider is the security of your website. It doesn’t matter if your website is for a small business or a huge corporation, you will end up encountering hackers and other internet threats at some point. In this regard, the web hosting you choose is extremely important. You should examine the security features of different web hosts. One kind of web hosting you should consider is secure VPS hosting. VPS stands for a virtual private server. Unlike traditional servers, your VPS is dedicated to you alone alongside other virtual private servers on the same machine. This greatly increases security and decreases many of the other issues that plague normal server set-ups.
Something else you should give serious attention is SEO. SEO is short for search engine optimization. The goal of launching a business website is for people to see it. However, if your website doesn’t come up near the top of relevant search engine results, you may as well forget about getting many hits at all. Instead, craft an SEO plan that focuses on driving traffic to the right landing pages with the use of relevant keyword search terms.
Overall, business websites are very important. The business world has become dominated by the internet over the past few decades. Put the effort into your company’s website that it deserves and avoid common mistakes.