As an independent replacement window dealer in a large city like San Diego, BM Windows has a lot of competition. Not only are there other independent replacement window companies, but there are also some larger companies with multiple locations (and large marketing budgets) and “big box” stores like Home Depot and Lowes that sell replacement windows.
In order to help his company stand out in a crowded marketplace, Michal Bohm, owner of BM Windows has decided to invest heavily in his website. He has built it up to be a major resource for homeowners shopping for replacement windows. The BM Windows website includes things like a glossary of replacement window terminology, links to rebate offers for energy efficient home upgrades, a free e-book that offers homeowners a guide to the window buying process, and much more.
One of the most impressive updates to the BM Windows website is another great resource for San Diego homeowners considering window replacement. It’s called the Design Center and it’s an interactive tool that allows people to get an idea of what their home will look like with new windows and patio doors.
With the Design Center tool, users can pick the style and color of a home that most closely resembles their own, and then try out different window and patio door options and see which ones will look best in their home. They can even customize the look by changing the color of the window frames and adding things like window grids. It’s a tool that no other independent replacement window dealer in the country has on their website and is a game-changer for homeowners new to the replacement window buying process!
The Design Center is the sort of “try before you buy” tool that consumers love. They get to explore their options before they officially enter the buying process and start meeting with companies trying to earn their business.
Bohm had this to say about his company’s Design Center:
When we were making decisions about how to expand our website, we wanted to be sure we were doing it in a way that was consistent with our brand. One thing that we’re known for is our willingness to go above and beyond when it comes to customer education. We don’t just want to sell people new windows—we want to educate them about our products and their features so they can make the most informed decision possible. By investing in the creation of the Design Center and adding it to our website, we are giving our customers and potential customers one more way to learn about our products and how they can enhance their homes.”
Anyone can access the Design Center, and all of the other resources on the BM Windows website, free of charge.