If you have a small business that’s been booming in the recent months, you may have thought about coming up with a vision statement to make it clear to your clients what your business is about. However, thinking of a vision statement is no easy task!
Even though it’s no easy task, it’s an important one as it helps to create a foundation for your company to grow upon. If you have employees, it helps push them and motivate them to succeed as well. Therefore, this article was created to help you understand the importance of a vision statement and share some examples to help inspire you to create your statement.
Importance Of A Vision Statement For Your Business
Your vision statement is essentially a statement about the outcome you desire according to your services. It’s one of the biggest motivators to push your business towards ultimate success. It’s another way to have an end goal in mind so that you’re able to have your eyes set on exactly where you’re going.
Research has shown that about 51% of employees in America feel that their job is a part of their identity, while 47% say that their job is nothing more than just a job. However, with a vision statement, it’s shown that this pushes employees to work harder as they feel they’re doing it for a bigger purpose than just themselves.
Quality-Based vs. Concept-Based Vision Statements
Before you even begin drafting your vision statement, you first need to decide whether you want a statement that is quality-based or one that is concept-based. For quality-based vision statements, this one would be geared toward your internal goals, such as what your company envisions to provide in the future through services or products.
On the other hand, concept-based vision statements are ones where the company would more or less state some of the goals they hope to achieve in the near future. Or how they want to compare to other companies within the industry.
Examples Of Quality-Based Vision Statements
- “To provide the best customer service possible. Deliver ‘WOW’ through service”– Zappos
- “To be the world’s most successful and important information technology company. Successful in helping our customers apply technology to solve their problems. Successful in introducing this extraordinary technology to new customers. Important because we will continue to be the basic resource of much of what is invested in this industry.” – IBM
- “Our vision is to be earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.”– Amazon
- “Making the best ice cream in the nicest possible way”– Ben & Jerry’s
- “To establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.” – Starbucks
- “People working together as a lean, global enterprise to make people’s lives better through automotive and mobility leadership.” – Ford
- “To move with velocity to drive profitable growth and become an even better McDonald’s serving more customers delicious food each day around the world.” – McDonald’s
- “To serve our customers better, to always be relevant in their lives, and to form lifelong relationships” – Nordstrom
Examples Of Concept-Based Vision Statements
- “We ignite opportunity by setting the world in motion” -Uber
- “To make people happy.”– Disney
- “To nourish people and the planet.” -Whole Foods
- “To create a better everyday life for the many people” – IKEA
- “To be a company that inspires and fulfills your curiosity.” -Sony
- “To help people throughout the world realize their full potential” -Microsoft
- “To bring inspiration and innovation to every athlete in the world” -NIKE
- “To be the most creative organization in the world” -BBC
- “To make commerce better for everyone” -Shopify
- “Capture and share the world’s moments” -Instagram