Google’s vision and mission statement focus on excellence, creativity, and innovation. Moreover, the brand’s strategic objectives match its mission and vision statement.
Google is one of the leading and well-known companies to form a strategic approach to collate information for online users. With this great company, it has become more convenient and easier to access information.
On top of that, with time, the company has become better structured, offering various valuable services and products. Here we discuss the characteristics that makeup Google’s vision statement:
What is Google’s Vision Statement?
Google’s mission and vision statements reflect their dominating and influential position relevant to what they want to achieve. Google’s corporate vision is as follows, ‘to provide access to the world’s information in one click.’
Google’s nature of business is a result of its well-designed vision statement. For instance, Google’s search engine is its most acclaimed product. This intricate and futuristic product offers people easy access to valuable information from all over the world.
A Little History of Google’s Vision Statement
Google LLC is a well-renowned and one-of-a-kind company with a strong dominance in providing internet-related services and other products. Since its launch back in 1998 by Menlo Park in California, Google has continued to stay on top and easily contended against its competitors.
As a result, Google boasts one of the most diverse and expansive audiences in the modern world. In addition, the well-structured and powerful mission and vision statements of Google assist in helping Google enjoy a position of influence as a distinguishable and unique brand.
Over the past decade, Google has gone through various strategic changes, such as rebranding its name and making the platform assertive and focused.
Discussing Google’s Long-term Vision
Google combines its vision statement alongside its mission statement to sustain dominance and influence as a leading Internet technology, software, and hardware business. The primary elements of Google’s long–term corporate vision is:
- World’s information
- Easy access
- A single click
Google’s vision statement’s three components are fulfilled by Google’s millions of detailed webpage’s and well-maintained databases.
At the same time, Google meets its ‘accessibility’ goal by ensuring its products are readily above the globe. Last but not least, the one-click component is completed by the brand’s easy access to information.
To Sum it Up
Experts worldwide agree that Google needs to modify its corporate vision and mission statements to better reflect its current products and services.
Despite upscaling and expanding by a significant amount, the company’s vision and mission remain the same. And for a vision statement to be effective and powerful, it needs to match its standing.
Moreover, an ideal vision perfectly depicts the potential position of the company in the coming ten to fifteen years. It includes the company’s aim in relevance to the diversification of the brand’s operations. For this reason, Google should consider tailoring its vision statement to match its long-term goals and current position.