Drone videography is changing the landscape of many industries. In engineering and architecture, drones are used for surveying structures and sites. Real estate agents show prospective buyers drone videos of properties for sale. Likewise, drone videography has made marketing campaigns more fun and interesting.
An Unmanned Aerial Vehicle, or drone, is a small unpiloted device that is flown or controlled remotely from a ground cockpit using software and aided by GPS and onboard sensors. It is made of lightweight composite materials that ensure easy maneuvering. Drone technology has developed significantly over the years, so many of today’s popular UAVs are equipped with the most advanced, professional-grade high-resolution cameras.
With everything that it has to offer, the drone has replaced the ages-old practice of hiring a helicopter, pilot, and videographer to take aerial videos. Marketers across industries recognize the value of using drone videography and aerial photography for events.
How to Use Drone Videography to Market Your Events
Since videos usually attract more audiences than photos, most businesses now prefer using drone videography, or aerial cinematography, as their primary marketing tool. Drones offer viewers breathtaking, sweeping views of any subject. Night videography using drones captures all the lights, colors, and movements that tell interesting stories. So it is no wonder that marketers use drone videos in introducing and promoting their events to the public.
There are many creative ways for marketers to use drone videography to leverage their events.
Instead of marketing an event using traditional billboards and signage, marketers can use drones for hanging tarpaulins and banners of their events. These ads are then flown through a particular area or venue, where many people can see them. It can be just one drone or several of them flying in different places for wider coverage.
Birds’ eye view video
Real estate agencies often use drones to show off properties to prospective buyers, and marketers can do the same. They can give guests and sponsors an aerial video of the event venue. If the event involves exhibitors and sellers, they can use the video to get an idea of where they can place their booths and display their items.
Most new drone models are equipped with features that allow live streaming, so marketers should take advantage of this technology.
There are several ways marketers can use live streaming for marketing their events.
- Live streaming is another option for marketers who want to give their participants, exhibitors, and guests a peek into the event venue. Live stream a video of the venue, showing it from different angles, so that everyone involved will have a visual idea of how everything will look on the day of the event.
- Another good idea is to live stream all the preparations for the event. One example is setting up the event stage to give participants and guests some sort of a backstage tour. Drone videography can also be used to live stream event development and announcements so that guests will be constantly updated. Live streams are more interesting and popular because they allow audiences to feel as if they are right where the action is happening.
- Other activities marketers can live stream include product launches and site or facility tours.
Videos for social media channels
Marketers know the power of social media and how it can convince people to try a product or service; how it can lure audiences to join events and activities.
The most popular videos on social media are live videos on Facebook and Instagram’s IGTV. Marketers can use these two platforms for feeding live drone videos of event preparations, site and facility visits, behind-the-scenes footage, and even interviews with some guests, exhibitors, or speakers.
Regardless of the event’s type and size, securing guests’ and participants’ safety is essential. Marketers can use drone videos to ensure the security of their event. They can inform people ahead of time that drones will be roaming around the venue to monitor security and make sure that everyone is safe.
Drones are sometimes used to deliver or drop off giveaways, invitations, food, or prizes for events. Videos are used to help make sure that the correct recipient receives the delivery. Drones drop off items near their receivers; the best thing to do is designate a specific place or area to deliver the goods.
Drone videos can be used to collect data or information relevant to the event or activity. For example, real estate agents can use drones to gather data about the neighborhood that the properties they’re selling or promoting are in. Architects can do drone videos of sites and collect data they can use for planning their projects.
For event marketing, data collection using drone videos is essential for understanding the target market.
Drone videos allow marketers to explore their creativity, which is a good thing if the goal is to generate interest, attention, and engagement. However, it is also vital to learn all the drone use regulations, especially if one is shooting in a commercial area. Get in touch with a professional drone videographer who can help you create the best drone videos for marketing your events.