In almost any city or suburb of a reasonable size, you’ll find women’s clothing boutiques. They seem to be a staple, especially in walkable downtown areas. Every boutique has its own sense of style, its own target demographic, and its own way of doing things, so here are two women’s clothing boutiques that are doing things their own way and seeing great success because of it.
Fiorina, a women’s boutique in Glendora, California and San Clemente, California, is more than just a place to buy a great new piece for your wardrobe. The owners and staff at Fiorina have made it a destination—one where you can meet up with friends, make new friends, or where you can hang out and socialize without feeling rushed or pressured to buy anything.
Their friendly staff is known for their honesty. If something you try on doesn’t look absolutely fabulous on you, they’ll let you know and then help you find something that does. They understand that the best form of marketing for a small boutique like theirs is for their customers to wear their finds and have their friends ask them, “Where did you get that?!”
Fiorina’s carefully curated selection of clothing is on trend, yet still “wearable”. You won’t find strange, avant-garde fashion or clothing that only looks good on women shaped like runway models. Rather, you’ll find clothing that is made for typical women who just want to look and feel great.
Customers return to Fiorina again and again due to their ever-changing selection and the atmosphere they’ve cultivated where customers feel more like friends.
For discerning shoppers of fine fashion in the Midwest, Parc in Minneapolis, Minnesota is a go-to location. With stores in Northeast Minneapolis and Edina, Parc features clothing that is minimalistic, but certainly not boring. You won’t see a lot of funky patterns here, but you will see simple, elegant clothing by independent designers. Every piece they sell is carefully selected, so each piece feels special and is made to last. Parc is the perfect answer to those looking to get away from the fast fashion and, instead, invest in a finely crafted wardrobe.
In addition to clothing, Parc also sells accessories and small goods like candles, stationary, and home décor. In their online store, they’ve put together multiple “gift bundles” that shoppers can purchase for any occasion. For example, their “Pampered at Home” bundle includes a face mask, moisturizer, a tortoise shell hair clip, and a pair of socks. They’re the perfect gifts for the friend or family member who loves fine things.
For fashion-forward women, shopping at a local boutique is a great way to support your local economy, while still looking fabulous. Get out of the mall! Find a boutique that matches your sense of style and become a regular. And when you find a boutique you love, show them some love. Follow them on social media, leave them a review, and tell your friends.