Standing out as a small business is becoming increasingly competitive. Not only do you have to be good at what your business does, but you also need to be a marketing maven, creative genius, and artist as well. One way many small businesses are trying to stand out is by adding personalized touches to their packaging.
Changing up your packaging is not that difficult, but it goes a long way in showing customers that you care about their relationship with you. Here are some ideas for small business packaging, including how to get the most out of packaging boxes.
Pack Your Packages to the Max
The days when you could just put your customer’s order in a box and call it a day are long gone if you want to stay creative. Modern customers appreciate a well thought out package that makes receiving an order feel like an event. One relatively affordable way to catch people’s attention is to stuff your packages with freebies.
Customers love little free gifts that go along with their orders. Invest in small stickers or trinkets that match the theme of your business. Something as simple as a well-designed thank you card is another addition to the packaging.
If you don’t want to go overboard with your packaging, you can keep it simple with personalized stickers. Instead of closing your packaging boxes with just packing tape, add a sticker with your business’s name and logo to the top. You can add as many or as few stickers to your package as you wish.
Personalized stickers or labels make every package delivery feel like an event. Customers will know what they received immediately after seeing the box, and others who notice the package might feel intrigued by your sticker.
If you really want to take your packaging to the next level, you can change the appearance of your boxes directly. Many shipping companies offer personalized boxes with colours, text, or logos printed directly on the cardboard. If your company doesn’t offer this service, they may partner with a designer that can help you bring your vision to life.
Personalized mailing boxes or cardboard containers make your small business stand out. Plus, once you design and order the boxes, you don’t have to go to a lot of effort to finish packaging in an innovative way.
Think About the Interior
When you package orders for customers, you probably aren’t just tossing an item into the box and shipping it off, especially if you’re shipping fragile items. If you are using tissue paper or fabric to wrap your orders, here is another opportunity for personalization and promotion. Instead of using plain tissue paper, use colourful shades or paper printed with your business logo (custom tissue paper is surprisingly affordable).
Packaging is not just functional anymore but also an important way for small businesses to stand out, which you can do by following some of these tips.